E-Discovery MythBusters: Debunking Common Myths About ECA
Tuesday, August 25th, 2009
We’ve devoted a number of posts to the topic of ECA, ranging from a quest to define the acronym, all the way to the cost savings benefits of the ECA approach. And, while there seems to be relative unanimity around the beneficial aspects of ECA, there still seem to be a number of myths and misconceptions. So, ala the Mythbusters, we’ll run these myths through the gauntlet to see which survive scrutiny.
Myth #1: ECA Is Only Valuable if Performed “Early”
Certainly, ECA is best leveraged and will be most valuable when performed at the outset of litigation. As has been stated before, it has value on two primary fronts, the first being the ability to scope electronic discovery (both in terms of cost and timelines). The next is the more traditional value proposition where ECA is used to get an understanding of the case facts to enable the strategic decision making process.
As such, there are scenarios where an ECA methodology would still generate value even if performed “later” in the mater. For instance, with bifurcated, class action litigation initial discovery about the class may occur months before discovery on the merits. In this instance using a later ECA approach would still make sense since discovery about the case facts may not have been possible earlier on. Similarly, “late” ECA may still hold value when new parties or claims are added to an existing lawsuit, or when there’s a substantial change in case direction, data, or custodians.
Myth #2: ECA Is Only Performed With Technology
Sure, enterprise grade ECA products are an important part of the mix, but the products won’t perform an ECA by themselves. There’s just too much subjective decision making involved in the assessment process. Therefore, the right people are critically important — not only in terms of experience performing this analytical work, but also in their ability to capably testify about the underlying decision making process. It’s also important to be able to follow a repeatable and defensible processes to show that the “recipe” used was aligned with industry best practices and wasn’t ginned up for a particular engagement.
Myth #3: ECA Only Works With Large ESI Volumes
Yes, ECA methodologies makes a lot of sense for large, bet-the-company matters because even modest savings when processing, analyzing and reviewing terabytes will easily approach six to seven figures. However, smaller matters will still benefit from better budgetary insights that facilitate informed matter management. And, in a way there’s almost more benefit from being able to quickly evaluate (fight/settle) smaller suits since the transactional costs are so high relative to the amount in controversy. In both scenarios it’s important to view objective case data to prepare for meet & confer conferences.
Myth #4: Clients Don’t Want To Pay for ECAs
Many end clients (corporate counsel typically) have a similar litigation mindset: i.e., the desire to avoid costs for as long as possible. While avoiding early costs makes some sense on its face, the fact is that spending a small amount of money early on (for budgetary and case assessment purposes) will in most instances reduce the overall litigation budget. It’s the classic, “you can pay me now, or pay me later” situation.
Counsel must understand that while some costs are incurred early in the process the benefits are crystal clear: i.e., determining customized case strategies early in the matter to decide whether to fight or settle. Similarly, corporate clients must recognize that the benefits outweigh the costs and require their litigation counsel to include this process in every significant matter.
This illustration highlights how an initial ECA investment actually pays for itself over the life of the litigation.

Myth #5: ECAs Begin when the Complaint is Filed
Many newbie ECA practitioners may think that the timing for an ECA approach would start when the complaint is filed. And, while this isn’t patently ridiculous, I think the better approach is to begin the clock at the time litigation becomes “reasonably likely” — versus later dates such as when the complaint is filed or when discovery is propounded. This trigger is also the same for trigger preservation obligations and a host of interrelated activities such as ESI “identification,” which makes the matter kick-off more synchronized.
For more information about ECA, watch a recording of our recent webinar — E-Discovery MythBusters: Debunking Common Myths About Early Case Assessment.
Earlier today,