e-discovery 2.0

As we approach LegalTech New York next week, oft referred to as the Super Bowl of legal technology events, there are any number of helpful blogs and articles telling new attendees what to expect, where to go, what to say, what to do. Undoubtedly, there’s some utility to this approach, but since we’ll be in New York, I think it’s appropriate to take a more skeptical approach and proffer a list of what *NOT* to do at LTNY.

1. DON’T get caught up in Buzzword Bingo. There are already dozens of sources attempting to prognosticate what the most popular buzzwords will be at this year’s show.  Leading candidates include “predictive coding,” “technology assisted review,” “information governance,” “big data” and even the pedestrian sounding “sampling.” And, while these terms will undoubtedly be on booths and broadcast repeatedly from the Hilton elevator, it doesn’t mean an attendee should merely parrot these without a deeper dive.  Here, the key is go behind the green curtain to see what vendors, panelists and tweet-ers actually mean by these buzzwords, since it’s often surprising to see how the devil really is in the details.
2. DON’T get a coffee at the Hilton Starbucks. Yes, we all love our morning coffee, but there’s no need to wait in the Justin Bieber-esque line queue at the in-hotel Starbucks. There are approximately 49 locations in a ½ mile radius, including one right across the street. There’s also the vendor giving out free coffee on the second floor, so save yourself 30 minutes of needless line waiting.
3. DON’T ride the Hilton elevator. For those staying or taking meetings at the Hilton, the elevator lines can be excessively long.  Once you finally get on, you’ll wish they’d been even longer as you then find yourself subjected to the brainwashing of vendor announcements while you make multiple stops on your way to your desired floor. Either take the stairs or, if that’s not possible, try to minimize the trips to keep your sanity. Or, plan B – bring your iPod.
4. DON’T talk to booth models. It’s tempting to gravitate to the most attractive person at a given vendor’s booth, but they’re often hired professionals designed to get you in for the all-important “badge scan.” Instead, focus on  the person who looks like they’ve been in the same company-branded oxford for 48 hours, because they probably have. While perhaps less aesthetically pleasing, they’ll certainly know more about the product and that’s why you’re there after all, isn’t it?
5. DON’T pass out your resume on the show floor. While certainly a great networking opportunity, LTNY isn’t the place to blatantly tout your professional wares, at least if you want to keep your nascent job search on the down low. And, if you want to have more private meetings, you’ll need to do better than “hiding out” at the Warwick across the street. For more clandestine purposes, think about the Bronx.
6. DON’T take tchotchkes without hearing the spiel. There are certain tchotchke hounds out there who roam around LTNY collecting “gifts” for the kids back at home. While I won’t frown on this behavior per se, it’s only courteous to actually listen to the pitch (as a quid pro quo) before you ask for the swag. Anything less is uncivilized.
7. DON’T get over-served at the B-Discovery Party. After a long day on the show floor you’re probably ready to let loose with some of the eDiscovery practitioners you haven’t seen in a year.  But, in this era of flip cams and instant tweeting, letting your hair down too much can be career limiting. If you haven’t done Jägermeister shots since college, LTNY probably isn’t a good time to resume that dubious practice.
8. DON’T forget to take your badge off (please!). Yes, it’s cool to let everyone know you’re attending the premier legal technology event of the year, but once you leave the show floor random New Yorkers will heckle you for sporting your badge after hours – particularly the baristas at Starbucks. Plus, if you’ve broken any of the other admonitions above, at least you’ll be more anonymous.
9. DON’T forget to bring a heavy coat, mittens and scarf. Last year there was the infamous ice storm that stranded folks for days (me included). Even if the weather isn’t that severe this year, anyone from warmer climates will need to bundle up, particularly because it’s easy to unintentionally get caught outside for extended amounts of time – waiting for a cab in the Hilton queue, eating at Symantec’s free food cart, walking to a meeting at a “nearby” hotel that’s “just a block or so away.” Keep in mind those cross town blocks are longer than they appear on a map.
10. DON’T forget to learn something. Without hyperbole, LTNY has the world’s greatest collection of legal/technology minds in one place for 3 days.  Most folks, even the vaunted panelists, judges and industry luminaries are actually quite accessible. So, at a minimum, attend sessions, ask questions and interact with your peers. Try to ignore the bright lights and signs on the floor and make sure to take some useful information back to your firm, company or governmental agency. You’ll undoubtedly have fun (and maybe a Jagermeister shot, too) along the way.

As most electronic discovery veterans are aware, the EDRM Project is an effort founded five years ago by George Socha and Tom Gelbmann to bring together a community of e-discovery practitioners for the purpose of solving some of the industry’s most challenging problems.

It may be hard to believe, but there was time in the very recent past where the iconic EDRM model did not yet exist. No multicolored boxes, no arrows, no sloping volume and relevance lines — nothing. Coming up with a standard way of talking about electronic discovery was the first problem that the group set about solving, and I think it would be hard to argue with the fact that they came up with the gold standard: a simple, clear, concise model that, at least so far, is standing the test of time as a way of thinking about the flow of the e-discovery process.

With each passing year, the group has started to address a broader set of problems, all with a practical bent.  Currently, there are eight:

This year’s annual EDRM conference took place back in May. After years of meeting in the same chilly and wind-swept location in downtown St. Paul, Minnesota, George and Tom had the brilliant idea of spicing up the meeting a bit by moving it to a more exotic locale: Bora Bora! Plans were set in motion, but quickly the overwhelming feedback came back from EDRM members: E-discovery is so fascinating, so heart-warming, that adding Bora Bora to the mix would simply be too much for the vast majority of the participants to bear. So St. Paul it was!

This was Clearwell’s third EDRM conference, and location aside, it’s been fascinating to see how it has changed over the last few years. Here are several notable trends from this year’s kickoff:

• More participation from end-users: There was a definite increase in the number of end-user/consumer participants (that is, those not from the vendor community), particularly from law firms. This could be taken as further evidence that e-discovery is indeed moving in-house.
• Increased enthusiasm to take on new challenges: One of the great things about EDRM is its willingness to try to tackle new areas that aren’t being directly addressed by some of the other (fantastic) organizations out there like Sedona. This was in evidence several years ago, when Clearwell was fortunate to get involved in the early stages of the EDRM XML project, which has proven to be a huge time, cost, and risk reducer for many in the industry by providing a common standard that can be used to move data within the e-discovery process. It was in evidence last year when Clearwell’s CTO was able to help launch a new effort around Search that is seeking to develop standards and best practices in an increasingly complex and contentious area. And, finally, it was in evidence this year with the launch of the Information Management project, a cutting-edge group that is exploring how to solve the challenges that e-discovery poses for information management – certainly a complex area in need of thought leadership.

• Improved collaboration: One thing that has amazed us from day one is how collaborative EDRM is, and continues to become. There are a lot of e-discovery vendors involved who, outside of the confines of the St. Paul Hotel, aggressively compete in the marketplace. However, George and Tom have been able to create an environment at EDRM where competitive spirits are set aside and ideas can be cultivated which provide huge value across the e-discovery landscape (both vendor and consumer).

One final note: If you’re an e-discovery practitioner in a law firm or corporate setting, I’d encourage you to get connected, either informally (through the EDRM web site) or formally (by signing up for one or more of the projects). While end-user involvement continues to grow, there is definitely still a need for more non-vendor involvement. It is critical in ensuring real and relevant problems get solved, and to pushing the state of the art in e-discovery forward. Please join us!