e-discovery 2.0

Yesterday, George Socha and Tom Gelbmann published summary results for their 2008 EDD survey. George and Tom gathered self-reported data from 85 e-discovery service providers and 40 e-discovery software companies. To help vendors resist the temptation to “exaggerate” their accomplishments, they then cross-referenced the responses against independent surveys submitted by 29 law firms and 19 corporations, and applied a healthy dose of their own good judgment. The outcome, which they will publish in-full next month, is a great snapshot of the industry, and probably the most objective ranking of e-discovery vendors that you can find.

By comparing this year’s results to the 2007 survey, you get a sense for how much has changed in the e-discovery world over the past 12 months:

Top E-Discovery Software Companies

Note: arrows show change to rankings from last year’s Socha-Gelbmann Survey

Autonomy and Clearwell move up to the Top 5, overtaking Attenex and CT Summation which slip back to the second tier. There are also 3 new names ranked 6 through 10 (Epiq, iConect and Symantec) who displace Cataphora, Doculex, ISYS, and Oracle, none of whom even make it into the top 15. In other words, 70% of the rankings have changed since last year.

If a litigation support manager were to focus only on the Top 5 in making her e-discovery software decision, she would have a choice of some very different solutions. Autonomy positions itself as a high-end (expensive) platform for corporations, while Lexis offers a comprehensive toolset for law firms. Guidance and Clearwell are complementary in that both provide best-of-breed solutions for parts of the EDRM model: Guidance is the leader in collection and preservation, while Clearwell is the leader in processing, analysis and review. Finally, FTI takes a services-based approach which centers around RingTail, its hosted review application.

Looking lower down the list, there were some other interesting results, primarily around which companies were NOT ranked. Kazeon made it into the third tier (ranked 11-15) whereas StoredIQ, its main competitor, did not. Nor did Recommind break into the rankings, despite making a major push into e-discovery from knowledge management over the past year. But the most striking absentees are PSS Systems and Exterro, which have pioneered litigation hold management for Fortune 100 companies. I can only guess that they cover too much of niche market to warrant inclusion in an industry-wide report.

Top E-Discovery Service Providers

In contrast to the world of software, e-discovery services saw much less movement in this year’s rankings:

Note: arrows show change to rankings from last year’s Socha-Gelbmann Survey

There was only one change to the top 5: Fios moved up, displacing Guidance which plummeted 10-20 places down to a 16-25 ranking. In addition, there were two new players in the top 10, Epiq and Huron, who edged out Electronic Evidence Discovery and Ernst & Young.

Conclusion

Changes to the software rankings reflect broader changes in the e-discovery market. As e-discovery has moved in-house, corporations have become a major driver of purchase decisions that were previously left to law firms. Many software companies, such as Attenex, have struggled to make this transition, while others, such as Clearwell, have capitalized on it. There has been no such change in the service provider world and, as a result, the rankings are relatively stable.

It will be interesting to see what happens next year. Every other software space is dominated by a small number of players, like Oracle for databases or VMWare for virtualization. If the same is true for e-discovery, then we can expect many fewer changes to the software rankings in future surveys as the leaders pull away from the pack.

Most science fiction visions of the distant future seem to contain a rather singular fear: that the human race will be taken over by computers.  Think “Terminator” series, preferably without the naked Arnold Schwarzenegger visual.  Regardless of whether this vision fills you with trepidation or excitement there is a very real possibility that we’re on the cusp of computers taking over a significant e-discovery task for attorneys.

For past several decades, attorneys have had to manually review information for relevancy and privilege in response to the e-discovery process.  Quoting from Information Inflation: Can the Legal System Adapt? by George Paul and Jason Baron, this task has always been viewed as sacrosanct “because of ‘death penalty’ waiver doctrine that evolved long ago when information was still manageable.”

Like so many industries, the legal profession has attempted to grapple with the transformation that the digital revolution has brought to the forefront.  The latest revisions to the Federal Rule of Civil Procedure (FRCP) is the most obvious case in point.  And yet, electronically stored information (ESI) is proving difficult to fit into traditional, even remodeled, paradigms.  Even ignoring (for the moment) the proliferation of novel data types (i.e., blog content, voice over IP or VOIP, webmail, text messaging, web services, etc.) the amount of data that attorneys are being required to review has reached a tipping point of review feasibility.

Back in the day, information was viewed in terms banker boxes of information, and even in the most document intensive discovery matters this measuring stick belied the belief that armies of attorneys could conceivably conquer the massive document review problem.  But now, we often see clients that process routine matters containing terabytes of information.  Most of us in the e-discovery space have become numbed to the abstract nomenclature of megabytes, gigabytes, terabytesⁱ, petabytesⁱⁱ, and in the process we may have failed to realize that we have moved well beyond the scale of information that can be reasonably attacked with even the largest armada of contract attorneys (assuming that the client could conceivably bear the astronomical costs).

“At the petabyte scale, information is not a matter of simple three- and four-dimensional taxonomy and order but of dimensionally agnostic statistics. It calls for an entirely different approach, one that requires us to lose the tether of data as something that can be visualized in its totality. It forces us to view data mathematically first and establish a context for it later.”ⁱⁱⁱ

I’m certainly not the first to point out that this tipping point is coming, but now we are really starting to see early adopters respond to this sea change. In their linked article above, George Paul and Jason Baron state “It is no exaggeration to say that litigation, as we have known it, is threatened by information’s new hyper-flow. The amount of electronically stored information relevant to a case is already a stress point in litigation.  […]  Litigators can no longer depend on manual review alone….”

Up until now, attorneys and the clients that are footing the bill have had to make a Hobson’s choice:  either “force parties to continue hugely expensive privilege reviews, or to forego the attorney-client privilege or work-product privilege altogether.”   But, now it appears that another way is evolving.

The following lays out a scenario where a non-manual review methodology may make sense.  ***Please note: this approach is not without risk.  At this moment in time neither clawback provisions, the potential adoption of Evidence Rule 502 nor any other know prophylactic measure can completely insulate a producing party from the unforeseen consequences of an inadvertent disclosure.  But, as they say, desperate times call for desperate measures….

Step one: Evaluate the Environment

The following factors represent some of the elements that should be taken into consideration prior to skipping the normal, human based review steps that are seen in most e-discovery matters.

1. Large data set.  This may sound a bit obvious, but a non-manual approach is best suited for large, unwieldy data sets.  The corpus doesn’t need to be in the terabytes, but the data set should be evaluated in term of discovery processing costs and attorney review estimates.
2. Short Production Timelines.  Once the above calculations are conducted, the next step is to determine if a human based review could even conceivably be conducted in the given time frame.  In many instances, an eyes-on review process just won’t be feasible since there won’t be enough bodies to throw at the problem.
3. Next Gen “PAR” Tools.  In order to pull this “review-less” review process off, both safely and quickly, the responding party needs to have access to fast, robust processing, analysis and review (“PAR”) tools.  Certainly, it’s possible to have this scenario work with an e-discovery service provider, if they have the capability.
4. Relatively Small Amount in Controversy.  For the time being, this approach should not be considered for any “bet the company” litigation, nor anything with significant downside risk (governmental inquiries, punitive damages, class actions, 2nd requests, etc.).  Yet, for many standard commercial lawsuits, corporate investigations, HR claims, etc. this review-less approach may be worth considering.
5. Ability to Use a Clawback Provision.  Entering into a clawback provision with the opposition is mandatory in this methodology since the chances of an inadvertent production are statistically ever-present.  Yet, until Evidence Rule 502 is resolved, there will always be a risk that the clawback won’t be enforceable against 3rd parties.
6. Non-governmental Production.  Most information in governmental productions becomes part of the public record, meaning that a clawback isn’t going to be feasible.  Here, trade secret information, personally identifiably data and the like would be disastrous if pushed out into the public domain.

Step two: Perform a Risk/Benefit Analysis

Next, take all the above factors into consideration and determine if the risks (of inadvertent production, the clawback being ineffective, etc.) are worth the benefits (reduced costs, lower attorney review fees, ability to meet deadlines, etc.).

Sure this is hard work, but the alternative (manual review) is more ephemeral than realistic.

[In my next post, I’ll address the tactical steps to conduct a review-less review process.  Stay tuned……]

ⁱ One terabyte is generally estimated to contain 75 million pages and could conceivably cost $18,750,000 to review.  Anne Kershaw, Automated Document Review Proves Its Reliability, 5 DIGITAL DISCOVERY & E-EVIDENCE 11 (2005).

ⁱⁱ According to Wired, we’re now in the “Petabyte Age” where that amount of data is processed by Google’s servers every 72 minutes.

ⁱⁱⁱ Wired article, above.

Hello from Los Angeles, where the weather’s fine and summer’s in full swing! Accordingly, a few of us in the legal technology community spent the night before LegalTech enjoying a Dodger’s game hosted by LTN editor-in-chief and rabid Yankees fan Monica Bay (outfitted in full Yankee regalia for the occasion). So as to not incur Monica’s wrath, I left my Red Sox cap at home.

At the game, I happened to sit next to a colleague from another vendor who mentioned that her firm is about to celebrate twenty years in e-discovery.

Twenty years! What a remarkable milestone for any company. It got me wondering about how much technology has evolved over that time period, and raised an interesting question to noodle over between innings: With all of the investment and innovation in the e-discovery space, who’s actually winning the e-discovery tug of war, twenty years in?

What is the e-discovery tug of war, you ask? Let’s start with the scene in 1988.

On one side, the documents: They stared at you from across the mud puddle — hundreds or even thousands of boxes stacked one of top of another, hauled out from a warehouse where they’d spent their days, against their will, in windowless solitude, ready for battle. They were ticked.

And on the other side, you: With your new IBM PS/2 Model 80 (the best money could buy: 640×480 VGA color screen, 16mhz 386 processor, 80MB hard drive), flatbed scanner, and some new DOS-based database program called “Concordance.” To add insult to injury, Starbucks hadn’t even really gone national yet, so you were probably stuck with a jar of instant coffee to try to stay awake.

You didn’t stand a chance.

From then until now, two different dynamics have played against each other, pulling the flag back and forth over the dividing line:

1. On one side, the explosive growth of electronic documents has been truly mind-boggling. From a baseline of close to zero in 1988 (WordPerfect 5.1 wasn’t introduced until 1989), today essentially every single business document is created, transmitted, and stored electronically.
2. On the other side, technology innovators in the e-discovery space have used creativity and a large dose of Moore’s Law to store, process, and search electronic documents with ever-increasing speed and efficiency.

During the seventh inning stretch, with the Dodgers holding a commanding lead over the White Sox, I thought: Maybe technology is about to win.

Here’s the argument: Assuming that the creation of document content will still largely be human-driven, now that most every legally significant class of communication is being created and managed on-line, growth of e-discovery-relevant data volumes may quickly move from being exponential (when everything was “going digital”) to a rate driven more by productivity improvements and economic growth. Improvements in processing, search, and analysis of documents, however, will continue to improve at a Moore’s Law pace for the foreseeable future, presumably making it fairly trivial for advanced e-discovery technologies to outmuscle their longtime adversary.

Google shows some evidence of this victory of technology over data. Remember that just a few years back, search engines frequently trumpeted how much of the Internet they were able to index – and it was far from the whole thing. Today, that’s largely a solved problem. It’s simply amazing how quickly Google’s index ingests new data, often in what seems like a matter of minutes. In fact, I dare say that by the time you read this post, you’ll be able to perform a Google search on some of its content and have it come up front-and-center in your search results. Amazing.

What does this mean for e-discovery? The best e-discovery technologies will change to solve challenges that are far more strategic in nature. Instead of focusing on how fast and effectively they can process documents, or how quickly they can allow attorneys to review them, they’ll provide powerful capabilities for addressing some of the most important e-discovery problems that inside and outside counsel face, such as:

• How do I craft robust, defensible search strategies for my cases while minimizing e-discovery costs?
• How can I standardize a repeatable, high-quality discovery process that’s executed consistently across my organization?
• How can my organization become more proactive in identifying potential legal risks and liabilities based on our company’s “legal history”?

I’m sure you can come up with a number of others. What do you think – is the war against documents over, and e-discovery ready to move to a new phase? Or are there still many more battles to be fought?

The recent announcement of $18 million in financing for PSS Systems got me thinking about preservation.  PSS is a provider of enterprise-class preservation and litigation hold management systems with solutions starting in, from what I can tell, six figures.  Nevertheless, this begs the question, why would a Fortune 500 company need such an expensive enterprise class software application to manage legal holds?

So, let’s start from the top…

With the advent of e-discovery during the last decade an entirely new class of evidence spoliation came into existence - i.e., situations where electronically stored information (ESI), particularly back-up tapes, could inadvertently become overwritten, lost, erased, etc.  In the good old days of paper-based discovery, there was certainly an opportunity for spoliation, but paper documents didn’t routinely become lost or otherwise unavailable, unless in extreme instances of intentional spoliation.  For a particularly comprehensive tome on this type of negligent spoliation, please see this excellent piece written by Judge Scheindlin (of Zubulake fame).

Accordingly, in the past several years litigators have had to learn and then re-learn the notion that the duty to preserve ESI begins once litigation is “reasonably likely.”  Unfortunately, this duty to preserve is fraught with a number of practical challenges, including:

• When is the duty triggered?  For example, the duty is in most instances certainly in place prior to a complaint being actually served.  But, as you move upstream from that crystalline moment reasonable minds certainly can differ about when litigation is “reasonably likely.”  EEOC claims, in the HR context, are a good example of potentially early trigger points.
• Then, assuming that the duty is triggered what must then be preserved?  Is it just the ubiquitous email?  Or, as is more likely, will an increasingly broad and voluminous set of ESI be implicated, such as loose files, instant messaging, blog posts (maybe this one?), mobile or PDA/handheld data, deleted but forensically recoverable files, etc.?

Those two thorny problems aren’t the only issues that counsel needs to deal with when they embark upon issuing a legal “hold” – the decree that instructs custodians of their obligation to preserve all relevant information related to the matter at hand.  But, the duty to preserve is only the start of the challenge.  This is where folks like PSS come in, meaning that they manage the potentially complex logistical tasks associated with hold notification, monitoring, and compliance.

Here’s where I start to have a problems with large scale, complex preservation efforts.  Let’s take a somewhat common example:  a multi-national enterprise is sued for misappropriation of trade secrets.  Even prior to the complaint being filed, plaintiff’s counsel issued a demand letter, which in some cases could be held as a triggering event.  But, in either case, once the complaint hits the GC’s desk the duty to preserve is clearly in force.   Let’s then say that in consultation with outside counsel they wisely embark on a set of interviews to determine the scope of departments/locations/custodians that may be reasonably implicated.  Then, following the synthesis of this information they issue a legal hold notice to 2,500 people located throughout numerous domestic and international offices.

Now, here’s where the risk comes in…   One thing is statistically certain with that number of custodians: the legal hold will not be followed to perfection.  If I were more mathematically inclined I’d say it could be reduced to a formula along these lines:

Legal hold compliance *decreases* exponentially as you multiply:

• The number of custodians
• The length of time the legal hold is in effect
• The types and volumes of potential ESI that may be relevant
• The presence of individuals who don’t want data to be preserved due to their own perceived errors/foibles/omissions

The answer, in my mind, doesn’t lie in a better mouse trap to manage the vagaries of the legal hold process.  No, the best way to take the risk out of the legal hold process is to move very rapidly from preservation to collection.

Once ESI is collected two main things start to happen:

1. Subjective notions about the universe of data (allegedly) covered by the preservation process can be changed into objective observations that the custodians really are the right ones.  For example, in the above example the 2,500 custodian list is again almost certainly not correct.  Since the decision process was made subjectively (likely without insight into the data) the custodian list is inherently either under or over-inclusive.  However, with the advent of early case assessment solutions, the preserving party can now quickly collect and assess an initial corpus of data to ensure that exactly the right folks are in the collection/preservation process.
2. Once the ESI is collected, the risk of loss, deletion, etc. will largely have been taken out of the equation meaning that the danger of spoliation is greatly reduced.

My belief is that the larger the preservation effort the more likely there will be gaps that the opposition can use as leverage.  Scaling up the preservation effort is only one way to skin the cat.  Instead, the better practice is to start small, collect quickly, and then expand collection efforts once your legal team has objective insights into the case data.

Yes, preservation is still important. But, biting off more that you can chew simply means a statistically greater chance of failure.

I knew the rumors about FTI’s acquisition of Attenex were true when we received a call in early May. It was from a large Attenex partner, who said: “We need to switch out Attenex no later than the end of June.” There have been many similar calls since then; as one service provider told us the other day, “I cannot imagine any Attenex partner not looking for other alternatives.”

The reason is obvious: Attenex Advantage partners – such as BDO Seidman, Deloitte & Touche, DiscoverReady, DTI Global Document Technologies, Forensic Consulting Solutions, Navigant Consulting, SPI Litigation Direct, VMAX Consulting and 10-15 others – compete directly with FTI. If they must now rely on FTI for their Attenex technology, it puts them at a massive disadvantage when competing for business. FTI could easily undercut them on price, since it no longer pays usage fees to Attenex; or, FTI could promise additional features in the Attenex product that its competition cannot match. It could certainly claim to be the world’s greatest Attenex experts (after all, who knows Attenex better than Attenex itself?). Perhaps worst of all, every time an Attenex Advantage partner works on a client using the Attenex product, it has to inform FTI at the end of the month so that it may be invoiced for usage, thus enabling FTI to track its client engagements.

Yes, FTI will likely make all sorts of promises about “Chinese Walls” and continuing to support other Attenex Advantage partners. But those promises are impossible to enforce (ask the editor of the Wall Street Journal!), and FTI could change its mind at any time, leaving service providers which depend on Attenex in the lurch. I don’t know anyone who would take that risk.

So the single greatest impact of the FTI-Attenex deal is that every other “Attenex Dis-Advantaged” partner needs to find an alternative e-discovery solution – and fast!

A second impact can be surmised from the market’s reaction to the deal. As the chart shows, FTI’s stock immediately popped 10%, adding about $300 million to its market capitalization. Partly, that’s because FTI negotiated such a great deal. It purchased Attenex for only 3.5x revenue, in a transaction that is neutral/accretive to earnings. Partly, it’s because FTI has a great track record with software acquisitions. For example, it acquired RingTail (a hosted review platform) in 2005 for $34 million, and today RingTail generates over 3 times that amount in revenue. Personally speaking, I have always been impressed by FTI’s team which is without doubt among the best in the business.

The interesting thing in this acquisition, unlike many others, is that the value will not come from selling the acquired product, since FTI is doing that already. In fact, FTI has been selling Attenex for years, and has even integrated it with RingTail. Rather, my guess is that FTI will use Attenex to grow its consulting business in several ways, such as:

1. By convincing clients to switch consulting firms, not technology. Let’s take a hypothetical example and say Ford is presently using Attenex through LECG. If LECG now uses a different e-discovery solution, then Ford is left with a choice: keep LECG and lose Attenex, or change from LECG to FTI and keep Attenex. Ford’s decision will, of course, be driven by many factors, and it will be interesting to see what happens in scenarios like this.
2. By winning a greater share of e-discovery dollars. Today, companies primarily engage FTI on life-threatening issues: stock option investigations, merger 2nd requests from the DoJ/FTC, and so on. By leveraging Attenex’s brand, FTI might extend that to also cover everyday e-discovery issues like run-of-the-mill litigation and regulatory inquiries.
3. By building an e-discovery footprint behind the enterprise firewall. Attenex has struggled to sell its product for on-premise deployment at enterprise customers in the past. Its website has no customer logos and I’m only aware of a couple of installations, neither of which is publicly reference-able. FTI’s strong consulting business might help change that and make it easier for enterprises to adopt Attenex.

I am sure there are other ways for FTI to get value from the deal that I am not smart enough to think of. My point is that, given FTI’s leadership talent and the scope of its consulting engagements, there are lots of things FTI could do with Attenex to create shareholder value far in excess of the acquisition price. That’s why I believe the second impact of the deal is that it will have a positive impact on FTI’s core business.