e-discovery 2.0

Just like Marilyn Monroe stopped traffic in her white dress in The Seven Year Itch, enterprises are being stopped dead in their tracks by the data explosion, lack of information governance policies and overstuffed IT infrastructures.  During the 2004-05 timeframe, a large number of enterprises began migrating to an archive, and this trend has kept steady pace since.  Archiving historically began with email, but has been recently extended to many other forms of information, including social media, unstructured data and cloud content.  This adoption was somewhat related to the historic Zubulake ruling, that required preservation to attach upon “reasonable anticipation of litigation.”  Another significant driver behind the archive need is the ability to comply with a range of statutes and regulations.  The reality is it is difficult to preserve efficiently and defensibly without an archive and other automatic classification technologies.  Some companies still complete the information management and eDiscovery processes manually, but not without peril.

Currently, there is a sudden upsurge in corporations finally starting to shrink the archives that they implemented to manage email, legal preservation requirements and regulatory compliance.  After roughly seven years, over which time there have been many advances in technology, a shift in thinking is taking place with regard to information governance and data retention.  Change has been borne out of necessity, as infrastructures are suffering with the amount of data they are retaining and the pains associated with searching that data.  This shift will enable companies to delete with confidence, clean up their backup tapes, shrink their archives, and manage/expire data on a go-forward basis effectively.  Collectively, this type of good information governance hygiene allows organizations to minimize the litigation risk that’s attendant with bloated information stores.

One reason many archives have become so bloated is because many enterprises purchased archiving software, but did not properly enable expiry procedures according to a  defensible document retention policy.  This resulted in saving everything for the past seven or so years.  Another reason for retaining all data in the archive was because enterprises were afraid to delete anything fearing being accused of spoliation and/or the inability to retrieve data that should have been on legal hold.  These two reasons combined have resulted in companies being forced to address the impact of having to search this massive amount of data in the archive each time a matter arises.  The resulting workflow for data collection is time consuming and expensive, especially for companies that still employ third party vendors for data collection.  For many organizations, the situation has become unsustainable from both a legal and IT perspective.

In recent years, backup has been given less attention as archives have become more common, storage has become more affordable, and most lawyers argue that tapes are “inaccessible” – making restoration less common.  However, there is still an area of concern with regard to over-retention of backup, especially when organizations do not have an archive.  They may be required to produce backup tapes as much of the relevant information to a matter could be contained therein.  This has led to saving large numbers of backup tapes with no real knowledge of what data is on the tapes and no one wanting to be accountable for pulling the trigger on deletion.  When forced to restore backup tapes it can be expensive and an eDiscovery nightmare.

For example, in Moore v. Gilead Sciences (N.D. Ca. Nov. 16, 2011), the plaintiff sought production of “all archived emails” that he sent or received during his five-year tenure with the defendant pharmaceutical company.  The company objected to the request as being unduly burdensome.  The company argued that:

1. The emails were exclusively stored on its disaster recovery backup tapes;
2. It would cost $360,000 to index those tapes, exclusive of processing and review costs;
3. Many of the requested emails would not be retrieved since the company conducted its backups on monthly (not daily) intervals; and
4. Over 25,000 pages of the plaintiff’s emails had already been produced in the litigation.

It is common for the inaccessibility and unduly burdensome arguments to be made with regard to backup tapes to combat indexing and restoration.  However, where a discovery dispute has merit, courts routinely reject projected cost estimates (such as the company’s $360,000 figure) as being unfounded/speculative and order production nevertheless.  [See Pippins v. KPMG and Escamilla v. SMS Holdings Corp.]  Had the judge gone the other way on restoration in Moore, the outcome could have easily been different, expensive and detrimental to the company.

What does this mean for organizations keeping seven years or more of legacy content?  Firstly, take inventory on where backup tapes reside and determine if they need to be saved or if they can be deleted.  Most corporations have amassed many tapes that are only a legal liability at this point.  Technology exists today that can index and search what is on the tapes, enabling educated decisions to then be made about whether to delete and/or transfer to the archive for legal hold.  Essentially, new technology can give sight to the blind.  Those decisions must be made according to a plan and documented.  Backup should only be for disaster recovery.

Secondly, purchase an archive if the company does not yet have one and configure the archive to expire data according to the document retention policy that can protect the company’s data decisions under Safe Harbor laws.

Is the company experiencing what many others are right now, which is an archive that is bursting at the seams? If the company does have an archive, check to see if expiry has been properly deployed according to the company’s policy.  If not, initiate a project to free up the archive from information retention that is unnecessary and that should not be subject to discovery.  Again, this must be documented.  Archives are for discovery and they need to be lean, efficient, and executing the information management lifecycle.

Avoid the request for backup tapes in litigation by having a sufficient archive and clearly stating that backup tapes are solely for disaster recovery. Delete tapes when possible by analyzing what is on them with appropriate technology and through a documented process that will eliminate the possibility of them being discoverable in litigation.

In sum, it is very helpful to examine the EDRM model and carve out what technologies and policies will apply to each aspect of the continuum.  For the challenges addressed in this blog, backup tapes fall under information management as does an archive all the way to the left of the model.  Backup tapes need search and expiry in order to retain only what is necessary for legal hold and should be ingested into an archive;  then, the company’s disaster recovery policies should be enforced on a go-forward basis.  Similarly, the archive needs search and expiration according to document retention policies so it does not become overgrown. From left to right, the model logically walks through the lifecycle of data, and many of the responsibilities associated with the data can be automated.  This project will require commitment, resources and time, but in light of the fact that data is only growing, there aren’t any other options.

As 2011 comes quickly to a close we’ve attempted, as in years past, to do our best Carnac impersonation and divine the future of eDiscovery.  Some of these predictions may happen more quickly than others, but it’s our sense that all will come to pass in the near future – it’s just a matter of timing.

1. Technology Assisted Review (TAR) Gains Speed.  The area of Technology Assisted Review is very exciting since there are a host of emerging technologies that can help make the review process more efficient, ranging from email threading, concept search, clustering, predictive coding and the like.  There are two fundamental challenges however.  First, the technology doesn’t work in a vacuum, meaning that the workflows need to be properly designed and the users need to make accurate decisions because those judgment calls often are then magnified by the application.  Next, the defensibility of the given approach needs to be well vetted.  While it’s likely not necessary (or practical) to expect a judge to mandate the use of a specific technological approach, it is important for the applied technologies to be reasonable, transparent and auditable since the worst possible outcome would be to have a technology challenged and then find the producing party unable to adequately explain their methodology.
2. The Custodian-Based Collection Model Comes Under Stress. Ever since the days of Zubulake, litigants have focused on “key players” as a proxy for finding relevant information during the eDiscovery process.  Early on, this model worked particularly well in an email-centric environment.  But, as discovery from cloud sources, collaborative worksites (like SharePoint) and other unstructured data repositories continues to become increasingly mainstream, the custodian-oriented collection model will become rapidly outmoded because it will fail to take into account topically-oriented searches.  This trend will be further amplified by the bench’s increasing distrust of manual, custodian-based data collection practices and the presence of better automated search methods, which are particularly valuable for certain types of litigation (e.g., patent disputes, product liability cases).
3. The FRCP Amendment Debate Will Rage On – Unfortunately Without Much Near Term Progress. While it is clear that the eDiscovery preservation duty has become a more complex and risk laden process, it’s not clear that this “pain” is causally related to the FRCP.  In the notes from the Dallas mini-conference, a pending Sedona survey was quoted referencing the fact that preservation challenges were increasing dramatically.  Yet, there isn’t a consensus viewpoint regarding which changes, if any, would help improve the murky problem.  In the near term this means that organizations with significant preservation pains will need to better utilize the rules that are on the books and deploy enabling technologies where possible.
4. Data Hoarding Increasingly Goes Out of Fashion. The war cry of many IT professionals that “storage is cheap” is starting to fall on deaf ears.  Organizations are realizing that the cost of storing information is just the tip of the iceberg when it comes to the litigation risk of having terabytes (and conceivably petabytes) of unstructured, uncategorized and unmanaged electronically stored information (ESI).  This tsunami of information will increasingly become an information liability for organizations that have never deleted a byte of information.  In 2012, more corporations will see the need to clean out their digital houses and will realize that such cleansing (where permitted) is a best practice moving forward.  This applies with equal force to the US government, which has recently mandated such an effort at President Obama’s behest.
5. Information Governance Becomes a Viable Reality.  For several years there’s been an effort to combine the reactive (far right) side of the EDRM with the logically connected proactive (far left) side of the EDRM.  But now, a number of surveys have linked good information governance hygiene with better response times to eDiscovery requests and governmental inquires, as well as a corresponding lower chance of being sanctioned and the ability to turn over less responsive information.  In 2012, enterprises will realize that the litigation use case is just one way to leverage archival and eDiscovery tools, further accelerating adoption.
6. Backup Tapes Will Be Increasingly Seen as a Liability.  Using backup tapes for disaster recovery/business continuity purposes remains a viable business strategy, although backing up to tape will become less prevalent as cloud backup increases.  However, if tapes are kept around longer than necessary (days versus months) then they become a ticking time bomb when a litigation or inquiry event crops up.
7. International eDiscovery/eDisclosure Processes Will Continue to Mature. It’s easy to think of the US as dominating the eDiscovery landscape. While this is gospel for us here in the States, international markets are developing quickly and in many ways are ahead of the US, particularly with regulatory compliance-driven use cases, like the UK Bribery Act 2010.  This fact, coupled with the menagerie of international privacy laws, means we’ll be less Balkanized in our eDiscovery efforts moving forward since we do really need to be thinking and practicing globally.
8. Email Becomes “So 2009” As Social Media Gains Traction. While email has been the eDiscovery darling for the past decade, it’s getting a little long in the tooth.  In the next year, new types of ESI (social media, structured data, loose files, cloud context, mobile device messages, etc.) will cause headaches for a number of enterprises that have been overly email-centric.  Already in 2011, organizations are finding that other sources of ESI like documents/files and structured data are rivaling email in importance for eDiscovery requests, and this trend shows no signs of abating, particularly for regulated industries. This heterogeneous mix of ESI will certainly result in challenges for many companies, with some unlucky ones getting sanctioned because they ignored these emerging data types.
9. Cost Shifting Will Become More Prevalent – Impacting the “American Rule.” For ages, the American Rule held that producing parties had to pay for their production costs, with a few narrow exceptions.  Next year we’ll see even more courts award winning parties their eDiscovery costs under 28 U.S.C. §1920(4) and Rule 54(d)(1) FRCP. Courts are now beginning to consider the services of an eDiscovery vendor as “the 21st Century equivalent of making copies.”
10. Risk Assessment Becomes a Critical Component of eDiscovery. Managing risk is a foundational underpinning for litigators generally, but its role in eDiscovery has been a bit obscure.  Now, with the tremendous statistical insights that are made possible by enabling software technologies, it will become increasingly important for counsel to manage risk by deciding what types of error/precision rates are possible.  This risk analysis is particularly critical for conducting any variety of technology assisted review process since precision, recall and f-measure statistics all require a delicate balance of risk and reward.

In their latest survey, entitled “E-Discovery Market Trends: A View from the Legal Department,” Enterprise Strategy Group (ESG) analysts Brian Babineau and Katey Wood analyze a number of interesting statistics and provide a range of insightful conclusions.  By surveying general counsel from large, mid-market (500-999 employees) and enterprise-class organizations in North America they were able to dive into a range of eDiscovery topics, including pain points, operational expenses and prioritizations on a go-forward basis.  Some are more intuitive than others, but in either case the results serve as good calibration metrics for those who endeavor to understand the corporate eDiscovery state of the nation.

“Most corporations are not tracking e-discovery spending…” In what may be the most notable finding of this ESG report, 60% of survey respondents claim that they did not track annual eDiscovery spending in 2010.  The authors correctly note that the eDiscovery process, “which can be highly unpredictable due to its project-by-project nature to begin with, has historically been outsourced to service providers charging at variable rates and often billed back to companies via their law firms.”  Despite the significant challenges of tracking eDiscovery spending, it’s nevertheless irresponsible for organizations to keep their heads in the sand regarding such a significant operational expense.

As the old saw goes, “you can’t manage what you can’t measure,” so it’s almost inconceivable to think that so many organizations aren’t tracking such a significant expense category.  For organizations who want to create a repeatable business process, as opposed to the fire-drill chaos that is typically associated with eDiscovery, it’s vitally important to accurately capture core eDiscovery metrics.  For starters, it’s useful to understand basic collection parameters, such as of the typical numbers of key custodians, average data volumes per custodian, data expansion rates, de-duplication statistics, etc.  Once these metrics are in place, it then becomes possible to manage the process and reduce costs.

Katey went on to expound in an exclusive quote for EDD 2.0:

“E-discovery can be managed as a strategic business process with an understanding of costs, performance and outcomes. When there’s no basis for reporting or comparison, it’s pin the tail on the donkey.  Corporate litigants won’t ever know they’re getting their money’s worth if they don’t even know what they’re spending.”

“E-Discovery accuracy/efficiency isn’t being measured, in large part.” Similar to the failure to measure eDiscovery costs, a full two thirds of GCs (67%) aren’t tracking the “efficiency and/or accuracy of e-discovery document review.” Until corporate counsel can link expectations of competency/efficiency with oversight and performance metrics, outside law firms will likely avoid having their feet held to the fire.  This passive stance makes transparency and process improvement difficult at best.  Additionally, this model of having expectations for efficiency, with low or no accountability, doesn’t bode well for the quick adoption of enabling technologies like predictive coding, since the driver has to inherently be the need/desire for increased efficiency (which axiomatically equals lower law firm review bills).

“Corporate information governance and litigation readiness (especially defensible deletion) are a priority, but not yet a reality.” From an internal prioritization perspective, more than two thirds (69%) of respondents identified their desire to expire/delete data more consistently, “thereby limiting unnecessary data retention for future litigation requests.”  Savvy enterprises correctly recognized the “multi-prong threat of unregulated data retention: the large amounts of irrelevant data ultimately produced for legal review, the greater difficulty of hanging onto potentially litigious documents past their required retention periods.”

This finding is very encouraging, and it ties into the upward momentum the industry is seeing regarding information governance generally – particularly linking the reactive (right) side of the EDRM with the logically connected and proactive (left) side of the EDRM.  As a good first step it’s critical to see organizations now associating good information governance hygiene with lower costs and better eDiscovery response times.  The ESG finding also triangulates with results from the recent Information Retention and eDiscovery Survey, which found that companies having good information governance hygiene were often able to respond much faster and more successfully to an eDiscovery/investigation requests, often suffering fewer negative consequences.

The only downside to the positive information governance trend, as reported by the survey, was that,

“while there are great benefits to defensible deletion, internal initiatives for implementing it too often are stymied by difficulty in obtaining cross functional consensus and authorization, particularly as it touches so many other critical processes like regulatory compliance and legal hold.”

“Legal hold processes are still very manual.” Another similar question revealed that many companies are attempting to get their information governance house in order, but are still in the very early stages.  When asked about their  current legal hold notification and tracking process, a whopping 69% of organizations said that they are using a “manual process performed by internal staff using e-mail and spreadsheets, etc.”  And, another 6% said they either had no formal process or tracking mechanism.

Given the risks attendant to flaws in the preservation process this area is ripe for improvement.  The good news is that 54% of survey respondents are intending to improve their legal hold process, with 25% planning improvement within the next 12 months.  This is a healthy acknowledgement that there is risk, and with a modicum of investment (time, personnel, procedures, and technology) the legal hold area can be brought up to current best practices.

The ESG survey is a welcome temperature gauge into the state of corporate legal departments.  It notes, in conclusion, “with the staggering growth, diversity and dispersion of data, the pain e-discovery is currently causing large and serial litigants are only a symptom of the larger problem of unwieldy and under-developed information management affecting all businesses.”  With data insights from the ESG survey, it’s becoming clear that foundational information governance elements (like deploying auditable legal hold procedures, tracking eDiscovery spending, updating data maps, etc.) are desperately needed by the many organizations that want to turn eDiscovery into a repeatable business process.  The good news is that many of these organization have improvements in mind for the next 12 months, and the challenge will be to make sure these proactive projects maintain the same level of organizational urgency that it often present for more reactive tasks.

In the first settlement of its kind, FINRA settled with the SEC on October 27, 2011 due to allegations over a 2008 incident where a regional Kansas City office of FINRA doctored documents.  The alleged doctored documents were from three internal staff meetings, where information was either edited or deleted and then provided to the SEC with the “inaccurate and incomplete” changes. Mary Shapiro, currently the Chairman of the SEC, is in an interesting spot as she was Chief Executive of FINRA at the time of the alleged wrongdoing.  She apparently had no direct involvement with the decision to take action against FINRA.

The motives for doctoring the documents are unclear, and so is whether or not the alterations of the documents led to any material damage other than FINRA’s diminished credibility.  Ironically, the SEC has had its own struggles in recent months with a slew of articles published in various newspapers highlighting their own challenges with document retention and the improper destruction of documents. Both of these scenarios have been called to light by whistleblowers within their respective agencies.

These antics certainly pose the question: Is it a good use of taxpayer money to have regulatory agencies fighting each other over document retention and record keeping practices? The answer is probably no. But the first question begs the second: If they don’t do it, who will?  While information management is not the sexiest part of the SEC and FINRA’s responsibilities, it certainly is an important one and the foundation of their information intelligence.  Without proper document retention and information governance, the probability of connecting the dots to discover insider trading or other malfeasance is low.  Moreover, in order for agencies to retain credibility they need to be able to locate documents with ease and speed and those documents must be truthful and accurate.

Because FINRA is a self-regulatory firm for securities and is overseen by the SEC, it seems appropriate that they investigate matters like the one at hand.  According to the SEC, the 2008 incident is the third instance in the past eight years where an employee of FINRA, or its predecessor, the National Association of Security Dealers, has provided altered or misleading documents to the SEC.  It remains to be seen if this is intentional on the part of FINRA to conceal undesirable facts or to promote an item on their agenda, or if in fact they are simply negligent with regard to their record keeping policies.  Either way, it is a problem for the SEC and the government in general as it undermines agency credibility and compromises the ability to intelligently leverage information.   This settlement also does no favors for FINRA at a time when they aim to expand their 4,600 base of supervisory authority to include 10,000 more investment advisory firms.

So, what can be done about this behavior and the risks it poses? Corporations and governments are facing the same issues that information governance poses due to the data explosion and the growing complexity of data sources today.  At a minimum, there needs to be a policy in place that governs how data, regardless of form, is handled and disposed of in the information lifecycle.  It also makes sense to form an audit committee within the government that can inspect and assess the information management practices of each agency, as well as serve as a  third party mediator between agencies when these challenges arise.  This is a good idea for two reasons.  One, agencies can focus on their responsibilities instead of getting sidetracked with issues they are not expert in, like document retention or record management.  Next, this problem has reached a point that it’s necessary to appoint an independent group to audit the government due to the data explosion and pace of technology today.  We have the SEC and FINRA to watch the financial industry and provide us with assurance that business is being conducted in a lawful manner.  We don’t need the SEC or FINRA to take up document retention as another responsibility, as there are other professionals that can do that more effectively and independently.

While expansion of government is not the goal of forming yet another committee, this committee could potentially free up agencies to do more of the work they are charged with.  This would also promote standardization across agencies and regulatory bodies, which would be a giant step in the right direction as data volumes grow.  The actions that resulted in this settlement were remedial in nature.  FINRA took decisive action to air a podcast about document integrity and scheduled an agency-wide town hall meeting addressing the same for all current and new employees.  They also hired an independent outside consultant to provide additional staff training on document retention and integrity.  This will be a continual educational process for the private and public sector, and employee training and auditing the process will be the lynchpins for success.  The element of deflection is also at work here, as the SEC is not a model example of best practices for document retention and the moment.

The SEC is working through allegations of document destruction, FINRA is accused of document doctoring, but all these assertions circle back to the central theme of having a document retention policy and compliance with that policy.  This naturally leads to the need for education and training, and the ultimate auditing of the process for compliance.  In this rare case of watchdog bites watchdog, three points become clear: 1) The SEC has a higher and best use other than policing these issues; 2) information management has reached a point that it requires a separate and independent body to monitor and regulate allegations of misconduct; and 3) sometimes it takes a dog biting a dog to truly illustrate the magnitude of a problem.

Google has publicly released the number of U.S. Government requests it had for email productions in the six months preceding December 31, 2009.  They have had to comply with 94% of these 4,601 requests.  Granted, many of these requests were search warrants or subpoenas, but many were not.  Now take 4,601 and multiply it by at least 3 for other social media sources for Facebook, LinkedIn, and Twitter.  The number is big – and so is the concern over how this information is being obtained.

What has becoming increasingly common (and alarming at the same time) is the way this electronically stored information (ESI) is being obtained from third party service providers by the U.S. Government. Some of these requests were actually secret court orders; it is unclear how many of the matters were criminal or civil.  Many of these service providers (Sonic, Google, Microsoft, etc.) are challenging these requests and most often losing. They are losing on two fronts:  1) they are not allowed to inform the data owner about the requests, nor the subsequent production of the emails, and 2) they are forced to actually produce the information.  For example, the U.S. Government obtained one of these secret orders to get WikiLeaks volunteer Jacob Applebaum’s email contact list of the people he has corresponded with over the past two years.  Both Google and Sonic.net were ordered to turn over information and Sonic challenged  the order and lost.  This has forced technology companies to band together to lobby Congress to require search warrants in digital investigations.

There are three primary laws operating at this pivotal intersection that affect the discovery of ESI that resides with third party service providers, and these laws are in a car wreck with no ambulance in sight.  First, there is the antiquated Federal Law, the Electronic Communications Privacy Act of 1986, over which there is much debate at present.  To put the datedness of the ECPA in perspective, it was written before the internet.  This law is the basis that allows the government to secretly obtain information from email and cell phones without a search warrant. Not having a search warrant is in direct conflict with the U.S. Constitution’s 4th Amendment protection against unreasonable searches and seizures.  In the secret order scenario, the creator of data is denied their right to know about the search and seizure (as they would if their homes were being searched, for example) as it is transpiring with the third party.

Where a secret order has been issued and emails have been obtained from a third party service provider, we see the courts treating email much differently than traditional mail and telephone lines.  However, the intent of the law was to give electronic communications the same protections that mail and phone calls have enjoyed for some time. Understandably, the law did not anticipate the advent of the technology we have today.  This is the first collision, and the reason the wheels have gone off the car, since the standard under the ECPA sets a lower bar for email than that of the former two modes of communication.  The government must only show “reasonable grounds” that the records would be “relevant and material” to an investigation, criminal or civil, compared to the other higher standard.

The third law in this collision is the Freedom of Information Act (FOIA).  While certain exceptions and allowances are made for national security and in criminal investigations, these secret orders are not able to be seen by the person whose information has been requested.  Additionally, the public wants to see these requests and these orders, especially if they have no chance of fighting them.  What remains to be seen is what our rights are under FOIA to see these orders, either as a party or a non-related individual to the investigation as a matter of public record.  U.S. Senator Patrick Leahy, (D-VT), the author of the ECPA, acknowledged in no uncertain terms that the law is “significantly outdated and outpaced by rapid changes in technology.”   He has since introduced a bill with many changes that third party service providers have lobbied for to bring the ECPA up to date. The irony of this situation is that the law was intended to provide the same protections for all modes of communication, but in fact makes it easier for the government to request information without the author even knowing.

This is one of the most important issues now facing individuals and the government in the discovery of ESI during investigations and litigation.  A third party service provider of cloud offerings is really no different than a utility company, and the same paradigm can exist as it does with the U.S. Postal Service and the telephone companies when looking to discover this information under the Fourth Amendment, where a warrant is required. The law looks to be changing to reflect this and FOIA should allow the public to access these orders.  Amendments to the Act have been introduced by Senator Leahy, and we can look forward to the common sense changes he proposes that are necessary.  The American people don’t like secrets. Lawyers, get ready to embrace the revisions into your practice by reading up on the changes as they will impact your practices significantly in the near future.

The data explosion that has burdened organizations across the globe for the past decade has become increasingly expensive to manage.  Many experts point to storage as the most obvious culprit for higher information governance costs.  There are, however, other factors driving those costs.  For example, demands for electronically stored information in legal and regulatory proceedings have significantly increased expenses surrounding data management.  Those demands have forced organizations to meet the high expectations that courts and regulatory bodies have for how they address their information or face the consequences.

Those consequences include sanctions and regulatory fines for groups that fail to account for how they store, manage and discover their information.  The $919 million verdict rendered in the E.I. du Pont de Nemours v. Kolon Industries case is paradigmatic of this trend.  That verdict was inextricably intertwined with the court’s instruction to the jury that executives and employees for defendant Kolon Industries deleted key evidence after the company’s preservation duty was triggered.

Going to Cloud Services for Data Archiving and eDiscovery

These rising data costs – and the risks they pose – are driving organizations to explore new technologies and methods for managing their data.  The latest alternative to traditional on-premise solutions involves leveraging cloud-based services.

The hype surrounding the cloud has generally focused on the opportunity for cheap and unlimited storage.  While cost effective data storage is important, that factor alone should not be determinative for selecting a cloud service provider.  Organizations must have the actual – not theoretical – ability to retrieve their data and do so in real time.  Otherwise, they may not be able to satisfy legal or regulatory requests, let alone the day-to-day demands of their operations.

In an analogous context, courts have traditionally compelled paper document productions even though the requested materials may be buried in a messy warehouse.  In one such case from this year, a U.S. district court in New York ordered a company to turn over decades-old records that were commingled with other materials in poorly labeled, shrink-wrapped boxes.  The court reasoned that disorganized record-keeping should not excuse an organization from producing relevant information.  See Brooks v. Macy’s (S.D.N.Y. May 6, 2011).

The rationale from the Brooks case is equally applicable to cloud-based services.  Cloud-based data must be intelligently organized so that companies can retrieve data in a timely fashion for business and legal purposes.  Otherwise, the savings achieved through cheap storage will be negated by the resulting legal quagmire.

Paring Back Superfluous and Duplicative Information

To facilitate the data retrieval process, the right cloud service provider should have the capacity to implement and observe applicable company retention policies.  An effective retention policy will generally help a company retain information that must be kept for business, legal or regulatory purposes – and nothing else.  The service provider should enable automated retention rules to ensure that information is kept only for a designated time period.  This will allow data to be expired once it reaches the end of that period.  And by expiring that data, the company will limit the amount of potentially relevant information available for follow-on litigation.

The pool of information can also be decreased through single instance storage.  This deduplication technology eliminates redundant data by preserving only a master copy of each document placed into the cloud.  This will reduce the amount of data that needs to be identified, collected and reviewed as part of the electronic discovery process.  For while unlimited data storage may seem ideal now, reviewing unlimited amounts of data will quickly become a logistical and costly nightmare.

Tools to Facilitate Discovery

A cloud service provider should ideally have eDiscovery functionality.  At a minimum, the service provider should be able to deploy legal holds to prevent users or automated policies from overwriting and destroying data.  Advanced search capabilities should also be included within the cloud-based service to reduce the amount of data that must be analyzed and then reviewed.  Moreover, the provider should support compatible load formats for export to third party review software.

Another key discovery issue is whether the cloud service provider can establish a clear audit trail for transmissions of company data.  Since information could be modified in transit by the routine operation of a service provider’s computer systems, an audit trail is necessary to prove that company documents and their metadata were not affected or otherwise compromised during transmission.  Without this assurance, a company may not be able to demonstrate the authenticity of its data before a tribunal or comply with key regulations.

A cloud server provider that can quickly retrieve and efficiently discover data has the potential to help organizations address their legal and regulatory demands in a cost effective manner.  Such a provider may be just the solution for organizations that are looking to properly address their runaway information governance costs.

Outcry from many in the legal community has caused a number of groups to consider whether the Federal Rules of Civil Procedure (FRCP) should be amended.  The dialogue began in earnest a year ago at the Duke Civil Litigation Conference and picked up speed following an eDiscovery “mini-conference” held in Dallas last month (led by the Discovery Subcommittee –  appointed by the Advisory Committee on Civil Rules).  The rules amendment topic is so hot that the Sedona Conference (WG1) spent most of its two day annual meeting discussing the need for amendments and evaluating a range of competing proposals.

During this dialogue (which I can’t quote verbatim) a number of things became clear to me…

1.  This rules amendment quandary is a bit of a chicken and egg riddle — meaning that it’s hard to cast support wholeheartedly for a rules change if there isn’t a good consensus for what a particular change would accomplish and what the long term consequences might be as technology quickly morphs.  As an example, if there was a redefined preservation trigger that started the duty to preserve when there was a reasonable “certainty” of litigation (versus a mere “likelihood”), would this really make a material impact?  Or, would this inquiry still be as highly fact specific as it is today?  Would this still be similarly prone to the 20/20 hindsight judgment that’s inevitable as well?

2. While it is clear that preservation has become a more complex and risk laden process, it’s not clear that this “pain” is causally related to the FRCP.  In the notes from the Dallas mini-conference, a pending Sedona survey was quoted, referencing the fact that preservation challenges were overwhelmingly increasing:

“[S]ome trends can be noted. 95% (of the surveyed members) agreed that preservation issues were more frequent. 75% said that development was due to the proliferation of information.”

3. Another camp of stakeholders complain that the existing rules (as amended in 2006) aren’t being followed by practitioners or understood by the judiciary.  While this may be the case, it then begs the critical question: If folks aren’t following the amended rules (utilizing proportionality, leveraging FRE 502, etc.) is it really reasonable to think that any new rules would be followed this time around?

4. The role of technology in easing the preservation burden represents another murky area for debate.  For example, it could be argued that preservation pains (i.e., costs) are only really significant for organizations that haven’t deployed state of the art information governance solutions (e.g., legal hold solutions, email archives, records retention software, etc.) to make the requisite tasks less manual.

5. And finally, even assuming that the FRCP is magically re-jiggered to ease preservation costs, this would only impact organizations with litigation in Federal court. This leaves many still exposed to varying standards for the preservation trigger, scope and associated sanctions.

So, in the end, it’s unclear what the future holds for an amended FRCP landscape.  Given the range of divergent perspectives, differing viewpoints on potential solutions and the time necessary to navigate the Rules Enabling Act, the only thing that’s clear is that the cavalry isn’t coming to the rescue any time soon.  This means that organizations with significant preservation pains should endeavor to better utilize the rules that are on the books and deploy enabling technologies where possible.

As a proxy for risk assessment, many legal practitioners are simply asked, “What keeps you up at night?”  Aside from (i) small children and (ii) spicy Thai food, it’s becoming increasingly clear that eDiscovery is moving to the head of this inauspicious list, particularly for corporate boards, which now view risk management and regulatory compliance as their top concerns.

In a recent survey, BDO queried more than 100 directors at public companies with revenues between $250 million and $750 million and found that risk management factored heavily into the survey’s findings.  Over half of respondents identified managing risk as the topic they should be spending more time on, with 61% saying that their liability risk has increased during the financial downturn.

“In recent years, the responsibilities of corporate boards have grown considerably and much of their time has been dedicated to responding to new regulatory requirements,” says Wendy Hambleton, a partner in BDO’s corporate governance practice, in a statement about the survey. “What we are seeing in this study is a willingness of boards to take a more proactive role in risk management and it seems to be related to the risk they face as directors.”

On a similar risk management theme, another survey queried general counsel about what keeps them up at night.  Of these nearly 500 directors and GCs, 56% cited electronic discovery for litigation and investigation, which represented a marked increase since 2007, when only 36% of general counsel said they had the same nightmares.

This increasing concern around compliance and information governance isn’t surprising giving that the regulatory environment (FCPA, UK Bribery Act, Dodd-Frank, etc.) is much more rigorous than it was even a few years ago.  And, the fears are that this supercharged regulatory environment will only increase in fervor, with the majority of GCs feeling strongly that it will be the single biggest contributor to their workload through the rest of this year and leading into 2012.

What is interesting about these concerns is the disconnect between the very real fears and the lack of action – since many practitioners simply aren’t taking proactive steps to mitigate their information governance risks.  In an extension of the nightmare analogy, it’s like repeatedly watching scary movies right before bedtime and then being surprised when Freddy Kruger shows up in their dreams.

As noted previously, Symantec’s recent Information Retention and eDiscovery Survey revealed how blissfully ignorant some enterprises are about their shoddy information governance hygiene. Despite the numerous risks that are keeping so many up at night, the survey found nearly half of the respondents did not have an information retention plan in place, and of this group, only 30% were discussing how to do so.  Most shockingly, 14% appear to be ostriches with their heads in the sand and have no plans to implement any retention plan whatsoever.  When asked why folks weren’t taking action, respondents indicated lack of need (41%), too costly (38%), nobody has been chartered with that responsibility (27%), don’t have time (26%) and lack of expertise (21%) as top reasons.

While it is important to get a good night’s sleep, it isn’t wise to slumber through the night with an army of ESI zombies ravaging your house, particularly when it’s possible to implement even the most basic information governance plans.  It’s beyond blissfully ignorant to ignore real risks and snooze away during what is assuredly an escalating regulatory climate.  Instead, put the best possible people, processes and technology in place, and start again, well rested, in the morning.

The Ninth Circuit unequivocally extended the protections of the Electronic Communications Privacy Act (“ECPA”) to foreign citizens yesterday.  In Suzlon Energy Ltd. v. Microsoft Corp. — F.3d — (9th Cir. 2011), the court held that the ECPA protects the emails of non-citizens that are stored in the United States from disclosure.

At issue were various emails belonging to an Indian citizen that were stored in his Microsoft Hotmail account.  Relying on the plain language of the statute, the district court rejected the plaintiff energy provider’s request that Microsoft turn over the emails for use in an Australian-based legal proceeding.  The Ninth Circuit agreed, finding that the protections of the ECPA expressly encompassed “any person” whose emails were stored “on a domestic server, by a domestic corporation.”

The Suzlon Energy opinion has three additional noteworthy points.  First, the Ninth Circuit declined to create by judicial fiat a “civil litigation” exception that would allow the production of the emails.  Such an exception would have eviscerated the privacy concerns regarding electronically stored communications that Congress specifically invoked in enacting the statute.

The court also refused to find that the defendant’s status as a party to litigation constituted “implied consent” to the production of his Hotmail emails.  Such a finding is consistent with other jurisprudence holding that participation in legal proceedings does not waive the protections of the ECPA.

Last but not least, the court’s holding applies only to emails stored in the United States.  It does not apply to information maintained or acts that occurred beyond the United States.

The Suzlon Energy case represents a growing chorus of opinions that have toughened the privacy protections of the ECPA.  As more courts follow the lead of the Ninth Circuit on the ECPA, the clamor for Congress to enact amendments that would modernize the statute will undoubtedly increase.  Stay tuned; the fight over privacy on the internet is just beginning.

In the eDiscovery universe, hot trends and evolving technologies tend to capture the attention of the legal community.  Discoverable data sources have been the focus in the courtroom for quite some time, and just like the “popular kids” from high school, email has held the crown of eDiscovery darling.  Not surprisingly, the more time end-users spend in a specific medium (on Facebook, for example), the more likely data will be created – and as that data multiplies, it has the potential to become compelling in discovery.  It seems that many U.S. organizations are electing to allow social media use at work and for work, rather than blocking access.  For obvious reasons, granting this access is culturally desirable, but from an eDiscovery perspective social media use introduces new complications.  However, don’t be mystified.  There is nothing that new here.

Recently, Symantec issued the findings of its second annual Information Retention and eDiscovery Survey, which examined how enterprises are coping with the tsunami of electronically stored information.  Having lost some popularity, email came in third place (58%) to files/documents (67%) and database/application data (61%) when respondents were asked what type of documents were most commonly part of an eDiscovery request.  The new kid on the block for data sources is social media, reported by 41% of those surveyed.  Social media is in essence no different than any other data type in the eDiscovery process, it’s just the newest.  Said another way; social media is the new email.

Of course, it’s no longer news to proclaim that communications from social networking sites are discoverable.  What is newsworthy is the question of how to effectively store, manage and discover these communications which come in such varying forms, making the logistics of doing so for social media different than for traditional mediums.  Like email, social media is used by everyone (ubiquitous), is viral (fast), has mixed uses (professional and personal) and there is a lot of it (high volume).  Unlike email, social media comes in many different forms (Facebook, LinkedIn, Twitter, etc.), is not controlled within an organization’s firewalls (custody, possession and control issues), and has more complex requirements within the information governance lifecycle (technology is needed to ingest social media into an archive).

The two main areas to examine in relation to social media use and an organization’s policies are: 1) the legal issues that apply specifically to the organization, and 2) the logistical and technical requirements for preservation and collection.  Essentially, what is the organization’s policy surrounding social media use, and how can the information be accessed if need be? Luckily, technology exists that is nimble enough to be able to ingest social media and archive it in accordance with an organization’s policy, should one exist.  Organizations that have recognized social media as the newest kid on the block have, ideally: developed a social media policy, purchased (or deployed) collection and retention technology, and instituted training for their employees.  They have also integrated social media into their information governance strategy and document retention policy. Remember, not all organizations will have to archive social media, but all should address social media with a policy and training.

Other organizations have not accepted social media as part of the evolutionary process of eDiscovery.  They proceed at their own peril – as did the organizations that did not control their email some ten years ago!

These organizations will be in crisis when they need to collect social media for litigation and will most likely have a large lesson in damage control, as well as an equally large bill.  They will be uneducated, ill-prepared and overwhelmed about how to discover social media.  Without a policy, they will have to over collect by default, which will drive up the costs for collection and possibly for downstream review.  Given that the aforementioned survey found nearly half of the respondents did not have an information retention policy in place, and of this group, only 30% were discussing how to do so, it is likely that many of these organizations do not yet have a social media policy either.

With this background in mind, organizations should evaluate which laws and regulations apply to their organization, develop a policy and train their employees on that policy.  Plus ça change, plus c’est la même chose.

For more information about how IT and Legal can manage the impact of social media on their organization and to learn how archiving social media can be accomplished, please join this webcast from Symantec.